Wednesday, July 21, 2010

Magnolia Bakery opens in LA

The cupcake shop that supposedly started the whole cupcake craze has finally made it to LA! Magnolia Bakery opened their doors to their first west coast store last Saturday. But will it survive?

As much as I wished I could have been there for opening day, from the sounds of it, maybe it was a good thing I wasn't. Yelp already has 12 reviews about Magnolia Bakery and they aren't off to a great start. The complaints range from long lines (well, that's expected on opening day...duh!) to no parking.

But what about the cupcakes? Plenty of complaints about those too. Too dry, too sweet, and vanilla frosting on red velvet is a bad idea ("felt like I was eating a sponge"). Ouch!

"Ugh......just waited in line for the worst red velvet cupcake I have ever tasted.... I wont even go into the rest of the stuff I tasted, no flavor." --Tony S.

"I've been to this bakery in NYC and was excited to visit the one in Los Angeles. I went on opening day and was quite impressed. The cupcakes are very good... not the best I've ever had, but better than others."--Laurie W.

Photo: LA Times

Can a cupcake shop survive on it's "famous" reputation alone? Probably not, but I'm guessing that Magnolia Bakery still has a few tweaks to work out before we see who they really are. But with lots of great cupcake shops in the LA area, only the amazing ones will survive.

Magnolia Bakery
8389 W. 3rd St.
Los Angeles, CA 90048

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