Magnolia Bakery, except for that they are a famous cupcake bakery in NYC. They are well-known for being featured on Sex & the City. Since I've never been to the cupcake mecca (NYC), I don't know if Magnolia is all hype or what.
I may get a chance to see for myself, without having to fly across the United States. Several websites are reporting that Magnolia Bakery is coming out west and opening a shop in Los Angeles. Well, wouldn't that be nice?