Wednesday, February 18, 2009

Sprinkles Cupcakes is ready for the Oscars!

During February 20-22 you can buy a "Red Carpet Cupcake" from Sprinkles Cupcakes. They are selling these cupcakes in honor of the Academy Awards on Sunday, February 22. The Red Carpet Cupcake is a Sprinkles signature Red Velvet cupcake with a gold star instead of the usual Sprinkles dot.

Sprinkles sure knows how to market their cupcakes. You are pretty much getting the same Red Velvet cupcake that you can always buy there, but they make it seem desirable by calling it a different name and limiting its availability. They are not successful because they are dumb.

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