First glance at Sugar Daddy Bakery's website and you wouldn't notice anything out of the ordinary. Cute logo, list of cupcake flavors offered, and pictures of cakes/cupcakes. Click on branches and you will see one location listed as Abdoun Kurdi plaza. Where is that? Oh, it's in Jordan. Really?! Yes.
I came across this article from nytimes.com about Fadi Jaber and the story of his first cupcake shop in Amman, Jordan. It's a pretty interesting read so I suggest you check it out. Fadi always had a love for American desserts, but fell in love with cupcakes when he tried a vanilla vanilla from Magnolia Bakery in New York City in 2004. Long story short: in 2007 he opened the first cupcake shop in the Middle East. It was a hit! He has since opened two other locations in Beirut and Dubai.
Cupcakes are definitely a luxury item in Lebanon and Jordan. Even though the cupcakes sell for only $2 each, the per capita GDP is $11,100 and $5,000 respectively (nytimes.com).
I'm happy to see that the cupcake "craze" is catching on in non-American countries. Not sure if I'll find myself in the Middle East any time soon, but if I do, I know where to go!
P.S. Thanks to Toni for sending me the link to this article!