Monday, November 24, 2008

Natural Selection Leads to Something New

Not Surprised: I have reviewed Sweet Lorraines at the Irvine Spectrum twice. Both times I was forced to give a bad review. So I wasn't surprised to not see Sweet Lorraines when I stopped by the Spectrum on Friday night. You can't expect a bad cupcakery to stay in business. Natural selection applies to cupcake shops too.
Surprised! I was surprised to see another cupcake shop in its place. The name of the new bakery is SweetSpot Baker's Workshop. My first thought was, oh no, I hope it's not going to be the same as Sweet Lorraines but with a different name. Fortunately, when I opened my google reader this morning I found a post by the Fast Food Maven detailing this new shop.

SweetSpot opens today and will sell cupcakes for $3.25. So what makes them different? They will also offer make-you-own-cupcake services. For $4.25 you can pick a flavor of cupcake and then decorate it with your own toppings and frosting. I think this is a great idea for birthday parties and decorating classes. I'm not sure how many people will want to decorate their own cupcakes during their shopping experience. But this is definitely a new concept...I have not heard of any other cupcakery offering this service.

I haven't reviewed a cupcakery in a while so I think I will need to take a trip to the Irvine Spectrum sometime this week. It just won't be on Black Friday.


Anonymous said...

You should take the time to go there. For a Cupcake Activist I'm anxious to see how you felt about your experience compared to mine. The idea of the store is fun and I think with some tweeking here and there, they will probably do ok.

Cupcake Activist said...

I'm excited to try out something new. I will just have to wait until after the shopping frenzy or I will be parking two miles away.

appropriated.muffin said...

I was just at Sweet Spot this afternoon! I also remembered Lorraine's from before... so I found it REALLY amazing that another cupcake shop would take the place of an obviously failed previous cupcake venture. But alas, just as I did for Lorraine's... I peeked into the empty store, glanced at the display case of cupcakes... and left. The cupcakes displayed looked homemade (well, duh.) but not in a quaint delicious way, more in a sloppy kinda of way. Maybe I'll give it an actual taste test next time I'm there... but, I eat with my eyes first (which might be unfair) so who knows if I'll really go to create my own cupcake. I look forward to your review if you happen to go!

Unknown said...

I'm sad to hear your assessment. I am going to stop by sometime this week so I can set the rumors straight.

ahmed said...

المؤسسة توفرها لراحة الزبون من مشاكل كثيرة وتعب ومجهود وتلفيات كثيرة فالشركة تحاول جاهدة للبحث عن كل ما هو حديث لتصبح هامة نقل الاثاث هامة طفيفة وسهلة ولا تتطلب لوقت عظيم. مؤسسة نقل أثاث بالعاصمة السعودية نقل اثاثشركة نقل عفش
شركة نقل عفش من الرياض الى الدمام
شركة نقل اثاث من الرياض الى الدمام
شركة نقل عفش ببريدة


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