Monday, November 24, 2008

Natural Selection Leads to Something New

Not Surprised: I have reviewed Sweet Lorraines at the Irvine Spectrum twice. Both times I was forced to give a bad review. So I wasn't surprised to not see Sweet Lorraines when I stopped by the Spectrum on Friday night. You can't expect a bad cupcakery to stay in business. Natural selection applies to cupcake shops too.
Surprised! I was surprised to see another cupcake shop in its place. The name of the new bakery is SweetSpot Baker's Workshop. My first thought was, oh no, I hope it's not going to be the same as Sweet Lorraines but with a different name. Fortunately, when I opened my google reader this morning I found a post by the Fast Food Maven detailing this new shop.

SweetSpot opens today and will sell cupcakes for $3.25. So what makes them different? They will also offer make-you-own-cupcake services. For $4.25 you can pick a flavor of cupcake and then decorate it with your own toppings and frosting. I think this is a great idea for birthday parties and decorating classes. I'm not sure how many people will want to decorate their own cupcakes during their shopping experience. But this is definitely a new concept...I have not heard of any other cupcakery offering this service.

I haven't reviewed a cupcakery in a while so I think I will need to take a trip to the Irvine Spectrum sometime this week. It just won't be on Black Friday.


Anonymous said...

You should take the time to go there. For a Cupcake Activist I'm anxious to see how you felt about your experience compared to mine. The idea of the store is fun and I think with some tweeking here and there, they will probably do ok.

Cupcake Activist said...

I'm excited to try out something new. I will just have to wait until after the shopping frenzy or I will be parking two miles away.

appropriated.muffin said...

I was just at Sweet Spot this afternoon! I also remembered Lorraine's from before... so I found it REALLY amazing that another cupcake shop would take the place of an obviously failed previous cupcake venture. But alas, just as I did for Lorraine's... I peeked into the empty store, glanced at the display case of cupcakes... and left. The cupcakes displayed looked homemade (well, duh.) but not in a quaint delicious way, more in a sloppy kinda of way. Maybe I'll give it an actual taste test next time I'm there... but, I eat with my eyes first (which might be unfair) so who knows if I'll really go to create my own cupcake. I look forward to your review if you happen to go!

Elise said...

I'm sad to hear your assessment. I am going to stop by sometime this week so I can set the rumors straight.


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